In the pursuit of leadership excellence, we often find ourselves focusing on the mechanics of “how” — how to lead, how to achieve success, how to navigate challenges. However, at the core of effective leadership lies a more profound question: WHY?
Bernice McCarthy’s Four Mat Model provides a framework for understanding the learning process, emphasising the importance of addressing WHY before delving into HOW, WHAT, and IF. This model highlights the intrinsic motivation that stems from discovering our purpose and understanding the reasons behind our actions.
The Mothers and Fathers of Personal Development
Historical insights from personal development pioneers such as Napoleon Hill, Dale Carnegie, and Stephen Covey underline the significance of aligning our goals with our values and passions. These visionaries emphasised the transformative power of purpose-driven leadership, urging individuals to unearth their WHY as the foundation for personal and professional fulfillment.
Current Leadership Thought Leader
In modern leadership philosophy, Simon Sinek’s seminal work “Start With Why” resonates deeply. Sinek explores how great leaders and organisations inspire action by articulating their purpose — their WHY — before focusing on the HOW and WHAT. By connecting with people on an emotional level, leaders ignite passion, loyalty, and commitment.
Consider the pursuit of a goal, such as attaining a million dollars. While the monetary figure may seem daunting and abstract, it represents a tangible outcome. When we shift our perspective to uncover the underlying WHY — perhaps the desire for financial security, freedom, or the ability to make a difference — the goal becomes infused with meaning and significance.
Leadership is about more than just achieving objectives.
It’s about guiding individuals and organisations on a journey of self-discovery and growth. When we anchor our leadership in a clear sense of purpose, we inspire others to join us in realising a shared vision.
Ultimately, unlocking the WHY of leadership becomes more than just strategy or technique; it taps into the fundamental human need for meaning and connection. By embracing our WHY, we cultivate authenticity, resilience, and impact — propelling us to BE, DO, and HAVE the life we desire.
What is your WHY?